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NEA Part 3 - Media Theories Research

In this post i am going to be looking at the different media theories that there are. Therefore, in my own media text i can add media theories into them.

Image result for leonardo dicaprio magazine cover man of the year

Using the Blumler and Katz theory, we could argue that the target audience would buy this magazine in order to seek information or personal identity. For example, we may find a particular person that we are interested in and can relate to.


Image result for kendall jenner september vogue cover

Using the Blumler and Katz theory, this magazines shows the 4 basic needs in the uses and gratifications theory.
Personal relationships: This Vogue magazine advertises fashion to the targeted audience. It allows the reader to acknowledge the latest beauty tips, lifestyle and fashion trends that are popular which they can then talk about with their friends.
Surveillance: The audience has an inside view on the lives of celebrities. In this certain magazine, readers have the latest news on Kendall Jenner's social media success.
Diversion: Working women can escape the stress from work and home and instead indulge themselves into fashion, beauty and lifestyle.
Personal Identity: Vogue allows women to find their own type of fashion that suits them.

Laura Mulvey – male gaze/female gaze. It suggests the female form is objectified in a range of media.
+ Kendall Jenner's breasts are exposed in the cover. You could argue that is to gain the attention of the readers and get them to buy the magazine.

Image result for the best of jackie magazine

Angela McRobbie -  post feminist icon theory suggesting female character are determined, strong, independent and in control but also utilise their sexuality e.g. Lara Croft, Lady Gaga…

Magazines like Jackie had encouraged girls to see romance and marriage as primary goals.

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